The measured convention channel

Win the convention. Prove it drove business.

Your booth gets you in the room. Ivee gets you the buyers — one-on-one, can't-miss, and every visit tracked back to your site.

✓ 100M minutes of passenger attention / month ✓ Guaranteed landing page visits ✓ 100% UTM tracked
A B2B passenger tapping a full-screen 'Visit our Booth' ad on the in-car Ivee tablet while in transit to a convention
In-transit · full-screen · tappable

Proven at the industry's biggest rooms

B2B leaders that have felt Ivee's impact.

Activated at Black Hat · RSA · DASH · AI4 · ASCO · NAB · Lead Innovation Summit · Meta Performance Summit · POSSIBLE & more.

The convention problem

You spend the most where you can measure the least.

A booth, a sponsorship, and a flight of your team runs into six figures — and the report back is a badge-scan list and a feeling. The buyers you came to reach arrive unwarmed and leave un-followed-up.

01

They arrive cold

Your best prospects land in the city having never seen your name. The booth becomes the first touch — and the most expensive one you'll buy.

02

The floor is noise

Hundreds of vendors, four days, one badge. Share of attention is brutal, and nothing tells you who actually engaged.

03

The window closes

B2B cycles are long and intent peaks the week after the show — exactly when most programs have already gone dark.

A crowded B2B trade-show floor with booths and professionals networking

Results you can expect from Ivee.

Live benchmark · B2B conventions

4×
Higher click-through vs. traditional B2B display
33%
In-car engagement rate, ~5-min sessions
+61%
Over-delivery vs. your guaranteed KPI
Lower
Cost per visit than your LinkedIn CPC

The Ivee playbook

Surround the buyer for the whole trip — one measurable digital flight.

A single omni-channel program across ride-hail, air, and the buyer's own mobile apps — before, during, and after the show. Pure digital. Fully tracked. No guesswork.

Pre-show warm-up  →  in-transit at the show  →  mobile retargeting  →  curated publisher network
Phase 1 · ~1 week before

Warm them at home

Reach the right titles and firms in their home cities before they ever fly out.

Phase 2 · show week

At the show, in the seat

Full-screen, audio-on, unskippable in the ride to the venue, hotels, and airport.

Phase 3 · ~1 week after

Follow them home

Re-reach the same exposed buyer across their mobile apps while intent is still high.

What you track in paid digital
Now tracked at the show
Cost per visit
Beats your LinkedIn CPC
Audience precision
Your ICP, matched 1:1
The report back
Who, where & when they engaged

The results, by vertical

Real activations. Tracked results. Every figure verified.

Representative performance from live B2B convention flights across the verticals we serve — shown by industry.

Cybersecurity

A security leader at Black Hat

In-transit digital flight + mobile retargeting, Las Vegas

AudienceCISOs & security buyers
FormatFull-screen video + interactive
BenchmarkTraditional B2B display
4×
CTR vs. traditional B2B display
60%
Of reached riders engaged the ad
3×
Engaged audience beyond the core window

The in-transit experience earned outsized attention from attendees — brand and message landed one-on-one, in the one place a busy buyer had nothing else to do.

Enterprise Tech / DevOps

A DevOps platform at DASH

Convention flight across in-transit + mobile, NYC

AudienceDevOps decision-makers
Guaranteed KPI500 tracked visits
BenchmarkOut-of-home
+61%
Over the guaranteed visit KPI
394K
Tracked impressions across channels
40×
Outperformed OOH benchmarks
The intelligence layer no other channel gives you
Top segment — Governance-First Security Engineer11% CTR
Top location — Midtown (venue)10% CTR
Peak daypart — early morning 5–9am8.2% CTR

They didn't just get impressions — they got a map of who responded, where, and when. The next two flights were booked off the results.

Healthcare / Pharma

A pharma leader at ASCO

HCP-targeted flight, McCormick Place, Chicago

AudienceOncologists & HCPs
Deliverable986,000 impressions
Format15-sec unskippable video
+12%
Over the impression guarantee
1.1M
Impressions delivered to ASCO attendees
100%
Full-screen, unskippable in-ride

Reaching oncologists in transit to McCormick Place let a top pharma brand own the HCP commute at medicine's biggest meeting — brand-safe, measured, and over-delivered.

eCommerce Analytics

A performance-analytics brand at a marketing summit

In-transit + mobile retargeting, San Jose

AudiencePerformance marketers
Top segmentsAI + marketing, eComm
BenchmarkTraditional OOH
128%
Of the impression guarantee delivered
24×
Engagement vs. traditional OOH
2,200+
Mobile clicks driven post-event

Psychographic targeting surfaced exactly which audiences converted — the team culled the laggards and doubled down on the winners for the next show.

Your ICP, reached one-to-one

Upload your target list. See exactly who leaned in.

Hand us your account list — or let Ivee's AI build your ICP — and we match it against our registered user identities and identity spine. Then the wrap report tells you which titles, firms, and interests actually engaged.

1

Bring your list, or build it with AI

Upload thousands of target buyers, or let Ivee's agents assemble the ICP by title, firm, and intent.

2

Match to real identities

Resolved against Ivee's registered users and identity spine — no PII handoff required.

3

See who actually engaged

The report ranks engagement by job title, company, and psychographic interest — so you know who to send reps to next.

Ivee campaign performance dashboard showing impressions, clicks, CTR, and the KPI guarantee tracked week by week

Why the format performs

The only full-funnel surface your buyer can't scroll past.

A full-screen, audio-on screen in the one place a busy executive has nothing else to do — the ride between the airport and the floor.

6×
Higher CTR
vs. YouTube & Facebook
150%
Better brand recall
vs. standard digital
33%
Engagement rate
~5-min avg. session
100%
Full-screen, unskippable
every impression counts

See the proof in full

The convention results library.

Detailed case studies from dozens of other B2B marketers — across cybersecurity, DevOps, AI, pharma, retail tech, and more — with the real numbers, audience breakdowns, and playbooks behind them.

✓ Full performance breakdowns by vertical
✓ The audience-intelligence reports buyers actually get
✓ How guaranteed visits and over-delivery work on each flight

Open the case studies

The full collection — real numbers, audience breakdowns, and the playbooks behind them — in one view.

View the case studies →

Opens in a new tab · updated as new activations land.

Performance, guaranteed

Don't get lost before or after the show.

See exactly what Ivee has delivered for B2B marketers like you — the real numbers, the audience breakdowns, the playbooks.