Toyota Boshoku America, Inc. partners with mobility software company Ivee to launch “Ivee Immersive,” a new sensory experience for passengers.

Mobility software company Ivee has been chosen by Toyota Boshoku America to demonstrate passenger immersive experiences at CES 2023.

Toyota Boshoku America develops and produces interior, filtration, and powertrain components. With this partnership, Ivee Immersive will be displayed and available to demo at CES 2023 at the Toyota Boshoku booth #3254 in the West Hall.

Ivee Immersive combined with Toyota Boshoku’s best-in-breed automotive technologies including personalized sound bubble, haptic feedback, and mood-based lighting, ride-hail passengers can now make the most of their time in transit by being able to see, hear, and feel their own personalized content.