The Innovation Lab showcases the Top 50 most innovative technologies in retail at NRF 2020: Retail’s Big Show trade conference next month.

With 225 Million minutes per day spent in ride-hailing vehicles, Mobility as a Service is an emerging marketing channel, we’re proud that the NRF recognizes Ivee’s passenger-centric approach as innovative.

Alex Giannikoulis

CEO, Ivee

Ivee is pleased to announce its acceptance to the National Retail Foundation’s Innovation Lab. The Innovation Lab is an exclusive showcase of the most innovative retail technologies at NRF’s 2020: Retail’s Big Show in New York City, January 12-14, 2020.

The invite-only Innovation Lab is carefully curated to celebrate and promote the technology companies and startups that most effectively apply the latest technology advances across the shopping journey.

“With 225 Million minutes per day spent in ride-hailing vehicles, Mobility as a Service is an emerging marketing channel,” said Alex Giannikouils, Founder and CEO of Ivee. “We’re proud that the NRF recognizes Ivee’s passenger-centric approach as innovative. We’re very excited to demonstrate how Ivee helps passengers benefit from their idle time in their rideshare vehicle and what that can mean for retailers.”

To be selected to the Innovation Lab, companies must be recommended by industry experts. The NRF’s selection committee then assesses the company’s product, its viability, and advancement in the latest trends including: AI, AR, VR, visualization, robotics, machine learning, eCommerce, last mile delivery and more.

Ivee’s presence at NRF 2020 will demonstrate how its in-vehicle technology enables retailing discovery, engagement, and commerce today and in the future.

The NRF’s recent recognition of Ivee’s innovative in-vehicle technology comes after Ivee’s completion of Plug & Play’s Brand & Retail accelerator program in October.

About Ivee:

Ivee is a Mobility Marketing company that creates engaging passenger experiences on ride-hailing networks. With its in-vehicle technology, Ivee helps brands build a meaningful connection with consumers during and after their ride.

Ivee delivers its rides exclusively on eco-friendly vehicles to fulfill its mission of reducing greenhouse gas emissions. Thanks to brand sponsorship, Ivee has supported over 100,000 zero-emission equivalent miles traveled.